North America is brand’s hottest market

Polestar CEO Thomas Ingenlath said the company’s first model, the Polestar 1, will make its first appearance in North America in August.

TURIN — The market showing the greatest interest so far in Polestar, Volvo’s recently launched stand-alone brand for high-performance electrified models, is North America, CEO Thomas Ingenlath said.

The majority of the more than 500 consumers who have made a deposit on the brand’s first model, the 600-hp Polestar 1 plug-in hybrid 2+2 coupe, are in that market, Ingenlath told the Automotive News Europe Congress here.

It’s an odd twist because the car won’t appear in the market until August when it will be shown at the annual Concourse d’Elegance in Pebble Beach, Calif.

The Polestar 1, which is expected to cost between 130,000 euros and 150,000 euros, was unveiled in China last fall and made its European debut at the Geneva auto show in March.

The car, which is undergoing testing now ahead of its debut next year, will also appear at the Goodwood Festival of Speed in the U.K. next month.

Since last October, more than 8,000 people have said they’re interested in the chance to purchase the Polestar 1.

Volvo only plans to build 500 units of the Polestar 1 annually over three years for a total run of 1,500 vehicles. Ingenlath expects the company to produce three Polestar 1’s a day on one shift at its new plant in Chengdu, China.



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