Netflix Warns Against Dangerous New Meme Inspired By Bird Box

The new Sandra Bullock Netflix movie Bird Box has proven to be incredibly popular, but now the streaming giant has issued a warning to viewers about it.

In the film, Bullock and others wear blindfolds so they can’t see the horrors in the world that cause people to kill themselves. In real life, people are blindfolding themselves and doing regular stuff in what’s been labeled the BirdBoxChallenge.

As you’d expect, wearing a blindfold while walking down the street or through the woods can be problematic. There are already countless videos of people getting physically hurt partaking in the challenge, and now Netflix has urged people to be careful. “Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE,” Netflix said in a statement on Twitter.

“We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.”

Birdbox was released on Netflix at the end of December, and it quickly became the platform’s most-watched movie in its first seven days.

In other Netflix news, here’s a roundup of all the new TV shows and movies landing on the platform in January.