Google says it will no longer use last-click attribution as the default conversion model in Google Ads, and will default to “data-driven attribution” instead (James Hercher/AdExchanger)







TikTok says it now has 1B MAUs  —  TikTok says it has crossed a key milestone: The social video app claims it now counts more than 1 billion monthly active users.  —  TikTok is the successor to Musical.ly, the short-form video app that was acquired by Chinese internet giant ByteDance in 2017 …

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